On Turning 10

On Turning 10

2021 marks the 10-year anniversary for my business, and I’m feeling such a sense of gratitude and celebration with this milestone.

Reaching double digits

There’s something about being in business for a decade that makes me feel real and legit. Not in the way of “I need someone or something to make me feel legitimate,” but rather legitimacy that’s derived from deep satisfaction of sustaining and thriving doing the work I most love to do with the clients I love working with. I get to do this! …on my own terms

I appreciate the perspective of Tim Ferris, author of “The 4-Hour Workweek.” He offers that living the dream isn’t about waiting to retire to live the life you want to live, but instead, consider: What work would you do if you could never retire? What life would you live if retirement wasn’t an option?  

My answer? Exactly the work and life I’m living right now.

What I’m proudest of

As my years as a business owner add up, I know that I’m living my purpose. I wake up every day feeling honored that I get to help organizations and their leaders know and live theirs. I’ve intentionally designed a business model with services that get to the core of a client’s purpose, mission, and values, and help them deploy their gifts in the world. Idyllic? Maybe. And what I know for sure…it’s impactful beyond measure.

Heaps of gratitude

I could fill countless gratitude journals about the experience of business ownership and how it feeds my soul. For starters, I’m most grateful for…      

  • Unending support from friends and family.
  • Awesome clients from whom I learn so much and who entrust me as their partner.
  • Affiliations and partnerships with organizations I respect and enjoy working with.
  • Learning more about who I am and the imprint I most want to have in the world.    
  • Recognizing the abundance of the universe – there’s a stream that constantly provides (even when lean), and I learn to trust walk and know I’m held by this power and light.
  • Generosity and a community of peer colleagues around the world.

Savoring the celebration

Turning 10 is a big awesome deal! I’m excited to relish in it and share some of the peak moments with you here on my blog – successes, failures, lessons learned, and stories of my rock star clients  Stay tuned!


Hi, I’m Jeanie Duncan. I work with individuals and organizations as a transformation partner to help them unlock their Truth, discover authentic value, and create meaningful impact in the world. I believe when we are truly aligned with our purpose, we can live and perform at our highest potential. With over 25 years of experience as an executive, CEO, consultant, and coach, I offer strategic, knowledgeable, and experienced guidance for those who are ready to take the courageous leap toward true transformation. 

My Personal Motto: Act As If

My Personal Motto: Act As If

Act As If - woman climbing stairs
Years ago, while conducting research to start my business, I read the book, Birthing the Elephant by Karin Abarbanel and Bruce Freeman. In it, I came across a phrase that became a motto to me – “Act as if.”

Presented in the context of becoming an entrepreneur, Act As If conveys the concept of viewing yourself as this new brand and self image and aligning your actions and how you communicate and express yourself.

“Actions change attitudes, motions change emotions, and movements change moods. You might not be able to change your thoughts and your feelings, but you can change your actions. Your actions can change your feelings; your actions can change your thoughts. You can act differently than you feel.”

The day that I read those words, in October 2010, is the day I began my business. For several months prior, I had conducted research around launching a new venture, secured necessary resources, and written a business plan. On paper, it looked great, and when I read the words “act as if,” I thought “what am I waiting for?” I needed reminding…I’m more ready than I think I am. It’s interesting when you’re starting something from scratch. There’s a moment when you literally must flip the switch. So I did.

Act As If hit home for me. I took on the mantle of entrepreneur and business owner – I walked as if, ate as if, slept as if…I went about my day as if this is completely who I am, even though early on there were many days where it felt more like a story than reality. I lived this new brand as if everything in my life up to this moment had prepared me for this.

Now, 10 years later, through evolving iterations of my work, Act As If continues to be my motto, encouraging me to show up as both who I am and who I aspire to be. It helps move me to action when my doubt creeps in telling me I have to wait for the perfect plan before taking the first step. After all, our thoughts and actions create our reality. We manifest what we most desire and focus on.

 


Jeanie Duncan, Transformation partnerHi, I’m Jeanie Duncan. I work with individuals and organizations as a transformation partner to help them unlock their Truth, discover authentic value, and create meaningful impact in the world. I believe when we are truly aligned with our purpose, we can live and perform at our highest potential. With over 25 years of experience as an executive, CEO, consultant, and coach, I offer strategic, knowledgeable, and experienced guidance for those who are ready to take the courageous leap toward true transformation.