2021 marks the 10-year anniversary for my business, and I’m feeling such a sense of gratitude and celebration with this milestone.

Reaching double digits

There’s something about being in business for a decade that makes me feel real and legit. Not in the way of “I need someone or something to make me feel legitimate,” but rather legitimacy that’s derived from deep satisfaction of sustaining and thriving doing the work I most love to do with the clients I love working with. I get to do this! …on my own terms

I appreciate the perspective of Tim Ferris, author of “The 4-Hour Workweek.” He offers that living the dream isn’t about waiting to retire to live the life you want to live, but instead, consider: What work would you do if you could never retire? What life would you live if retirement wasn’t an option?  

My answer? Exactly the work and life I’m living right now.

What I’m proudest of

As my years as a business owner add up, I know that I’m living my purpose. I wake up every day feeling honored that I get to help organizations and their leaders know and live theirs. I’ve intentionally designed a business model with services that get to the core of a client’s purpose, mission, and values, and help them deploy their gifts in the world. Idyllic? Maybe. And what I know for sure…it’s impactful beyond measure.

Heaps of gratitude

I could fill countless gratitude journals about the experience of business ownership and how it feeds my soul. For starters, I’m most grateful for…      

  • Unending support from friends and family.
  • Awesome clients from whom I learn so much and who entrust me as their partner.
  • Affiliations and partnerships with organizations I respect and enjoy working with.
  • Learning more about who I am and the imprint I most want to have in the world.    
  • Recognizing the abundance of the universe – there’s a stream that constantly provides (even when lean), and I learn to trust walk and know I’m held by this power and light.
  • Generosity and a community of peer colleagues around the world.

Savoring the celebration

Turning 10 is a big awesome deal! I’m excited to relish in it and share some of the peak moments with you here on my blog – successes, failures, lessons learned, and stories of my rock star clients  Stay tuned!


Hi, I’m Jeanie Duncan. I work with individuals and organizations as a transformation partner to help them unlock their Truth, discover authentic value, and create meaningful impact in the world. I believe when we are truly aligned with our purpose, we can live and perform at our highest potential. With over 25 years of experience as an executive, CEO, consultant, and coach, I offer strategic, knowledgeable, and experienced guidance for those who are ready to take the courageous leap toward true transformation. 

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