I have not been able to move – not one square inch – on my social media strategy. I have the most beautiful plan on paper…Really! You would be so impressed. But mostly, it just sits there.
And because I’ve had this condition for quite some time, I’ve given a lot of thought to the “why” and to “how” to overcome my procrastination.
Why my paralysis:
- My plan is complex and broad and presents me with tremendous self-applied performance pressure.
- I’m putting myself out there on the public stage, so my work must be perfectly brilliant and thought provoking, conveying wisdom and clearly articulated, intelligent thoughts.
- My dazzling strategy centers on my writing and posting a blog piece every week. Arrrgh the pressure! (see #2 above) All the other platform postings flow from this piece and from each month’s theme.
- With my business, I am it…the sole practitioner. So, when business is rolling (and thankfully it often is), I am really busy and find it hard impossible to make time to write, tweet, and post on Facebook and LinkedIn.
- Therefore, about #4, I think: “If I can’t find time to write and be present on these sites, do my prospective clients find the time?” Doubt creeps in regarding the value of planning and executing this strategy. Why write and post these amazing pieces of art and intellect when my target audience is too busy (or doesn’t care) to even read the stuff.
Moving to Action:
So, I ask myself: “How important is it to me to execute my social media strategy? My short response is “It’s really important…a 10 even!” I have the plan (did I tell you how brilliant it is?). I want to do this. I’m decent at writing. I’ve had good results from it previously (even with what little I’ve done), and many of my colleagues report impressive outcomes (the good ol’ ‘everyone else is doing it’).
How do I get off center and come alive? I’m not really sure, because nothing I’ve attempted has worked. But here’s what I’m going to try starting today:
- What would it be like if I gave myself a break? Simplify the complex, detailed plan into ‘bite size’ pieces. Instead of the pressure to execute fully and perfectly, be okay with some small, consistent steps.
- Send “the judge” on vacation.
- Quit talking about it and do it. Schedule time in realistic increments, like 15–20 minutes.
- Reframe. I’ve learned a lot from my life experiences and have access to a deep inventory of resources. Think of this as a gift of sharing rich assets with others.
- Write! Post!
- Hold myself to it and maybe enroll an accountability partner.
- Measure and acknowledge how it goes for a week or two.
- And if this doesn’t go well, I can always look to other options, like hiring a ghostwriter or virtual assistant to help me.
I’m getting started today, and we’ll see how it goes. I’m hopeful!
Meanwhile, I’d love to hear from you – how do you overcome a stall and move into action?