My Personal Motto: Act As If

My Personal Motto: Act As If

Act As If - woman climbing stairs
Years ago, while conducting research to start my business, I read the book, Birthing the Elephant by Karin Abarbanel and Bruce Freeman. In it, I came across a phrase that became a motto to me – “Act as if.”

Presented in the context of becoming an entrepreneur, Act As If conveys the concept of viewing yourself as this new brand and self image and aligning your actions and how you communicate and express yourself.

“Actions change attitudes, motions change emotions, and movements change moods. You might not be able to change your thoughts and your feelings, but you can change your actions. Your actions can change your feelings; your actions can change your thoughts. You can act differently than you feel.”

The day that I read those words, in October 2010, is the day I began my business. For several months prior, I had conducted research around launching a new venture, secured necessary resources, and written a business plan. On paper, it looked great, and when I read the words “act as if,” I thought “what am I waiting for?” I needed reminding…I’m more ready than I think I am. It’s interesting when you’re starting something from scratch. There’s a moment when you literally must flip the switch. So I did.

Act As If hit home for me. I took on the mantle of entrepreneur and business owner – I walked as if, ate as if, slept as if…I went about my day as if this is completely who I am, even though early on there were many days where it felt more like a story than reality. I lived this new brand as if everything in my life up to this moment had prepared me for this.

Now, 10 years later, through evolving iterations of my work, Act As If continues to be my motto, encouraging me to show up as both who I am and who I aspire to be. It helps move me to action when my doubt creeps in telling me I have to wait for the perfect plan before taking the first step. After all, our thoughts and actions create our reality. We manifest what we most desire and focus on.


Jeanie Duncan, Transformation partnerHi, I’m Jeanie Duncan. I work with individuals and organizations as a transformation partner to help them unlock their Truth, discover authentic value, and create meaningful impact in the world. I believe when we are truly aligned with our purpose, we can live and perform at our highest potential. With over 25 years of experience as an executive, CEO, consultant, and coach, I offer strategic, knowledgeable, and experienced guidance for those who are ready to take the courageous leap toward true transformation.